When a customer visits Amazon India’s website to purchase something, he limits his search & interest to only those goods that are top in search rankings, which naturally leads to increased sales of such goods. Therefore, every Amazon India vendor intends to rank his / her product higher on the search page, but very few understand the efficient way it should be accomplished to gain more revenues. The following are few such tips to assist you rank your product higher on Amazon India and get more revenues from it.
Try to gain the Buy Box
Amazon India Buy Box is a box located in the top correct corner of the product page that helps clients straight add products to their shopping carts. Since many vendors on Amazon India are selling the same item, winning the Buy Box is a must. The Buy Box products appear prominently in the customer database and are preferred by customers over products in the Non Buy Box. Winning it will therefore increase your likelihood of getting a greater search rank which will eventually lead to enhanced sales.
Gather positive customer reviews
Amazon India places great significance on the amount of favorable reviews gathered by a specific product in its algorithm to determine product rankings in a specific category. A favorable review is one of the biggest assets of any Amazon India product, as it can affect other clients to prefer your product over other badly reviewed products. Keep a tab on your product’s quality & distribution method to guarantee client satisfaction & excellent reviews.
Improve image size & quality
Amazon India’s picture size & quality policy in product lists is very special, and it does not in many instances enable some item to show outcomes if it does not have at least a 1000 * 1000 pixel or bigger picture.
Larger pictures give the hover-to-zoom features to customers, which implies better knowledge of the product through the pictures, thus having a dramatic impact on the rank and revenues of such a product. Thus you must guarantee at least a high-quality picture is added to improve your rank (1000* 1000 pixels or bigger).
Maintain competitive prices
Customers are always looking for better offers, and you can profit significantly if your pricing is competitive compared to other players in your category. Start researching on Amazon India’s competitor products to gain a better knowledge of their pricing and other stuff with Barrel13 as your guide to attaining higher achievement.
Put the products of the parent-child under a single list
As you have a product listed on Amazon India and you are starting to offer some variety in color / size, these variants are called child listings. These children’s products generally appear in the same listing as separate parent listing variants.
Try to reduce the rate of defects
Order defect rate is the percentage of order defects over a period of time compared to total orders completed. Amazon India has indicated that all vendors should target an ODR of less than 1%. The error order rate may include one of the following:
Negative User Feedback
· A-to-Z Guarantee claim
· Any shipment-related issues.
· Credit card charge back.
Improving the defects listed above and managing your user issues quickly would obviously help you improve your order defect rate and increase your ranking in combination with sales.
Pradeep Maurya is the Professional Web Developer & Designer and the Founder of “Tutorials website”. He lives in Delhi and loves to be a self-dependent person. As an owner, he is trying his best to improve this platform day by day. His passion, dedication and quick decision making ability to stand apart from others. He’s an avid blogger and writes on the publications like Dzone, e27.co
